Spirits 101
Don Julio
Primavera Tequila
An innovative and deliciously smooth, this luxury tequila mingles with the light essence of wine infused with macerated orange peel during the barrel mellowing.
Don Julio
Primavera Tequila
An innovative and deliciously smooth, this luxury tequila mingles with the light essence of wine infused with macerated orange peel during the barrel mellowing.
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More about Don Julio
The legend begins in 1942, when a young Don Julio González sees a once in a lifetime opportunity in tequila production. He didn't own much, but what he did possess was a dream and the singular devotion needed to bring it to life.
He didn't have much, but what he did have was passion, and after sharing his vision with a powerful local businessman he was granted a loan to create his first tequila distillery. It was this unrelenting passion for excellence that inspired his creation of the world's first luxury tequila.
In the Highlands of Jalisco, Mexico
The Jaliscan Highland's warm days, cool nights, and rich clay soil create the perfect microclimate for the cultivation of blue agave. However, its high altitudes make it difficult and physically demanding to farm and harvest crops. Don Julio González knew this but stayed in the highlands, and endured the extreme conditions so he could create the world's finest tequila. His devotion to his craft truly knew no limits. The result? A tequila with exceptional substance and indisputable spirit.
Instead of harvesting entire agave fields at once, our Jimadors painstakingly harvest plant by plant, expertly assessing the age and health of every agave. To increase the quality of their harvest, they handpick and uniformly handcut the agave pencas (leaves) from the piña. Without the devotion and care of our legendary Jimadors, our tequila's exceptional quality wouldn't be possible.
Made with 100% Blue Weber Agave
Harvested 6500 feet above sea level
Since 1947, over three generations of the Jimador families have worked with Don Julio. Their devotion to Don Julio's process and methods is unmatched and their mastery in planting,
farming and harvesting agave have been passed on for generations and can be traced back to Don Julio himself.
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